I think this is a great design with good use of photography. The photo and the company is definitely the emphasis of this design because of the size difference and how they are centrally placed. The simplicity of this design also makes them more prominent. The black and white coloring as well as the negative space does not cause much noise, making it easier for the viewer to see what the company represents, which is dance. There are subtle variations and text in the design that makes it more interesting such as the foot prints that are there to guide you on the movement of the dancer but it does not degrade the main signal of the design. The movement of the dancer brings a lot of rhythm and movement as well. Overall, I think this was really well done.
"2wice." Communication Arts Design Annual 48 November 2007: 106-107. Editorial.
Designers: Abbott Miller, Kristen Spilman
Photographers: Jens Umbach, Katherine Wolkoff
Design Firm: Pentagram Design (New York, NY)
Punlisher: 2wice
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