Zohar Lazar

This is a contemporary piece called the 'Urban Woodsman' by Zohar Lazar. The message behind the design is how it is trendy to have retro or vintage equipment/fashion. It also points out how the typical 'hipster' look mimics a lumberjack. Therefore the design depicts a lumber jack in an urban setting during a snow apocalypse, which is the only time this guy is able to bring out his equipment. The guy does not necessarily need these things such as the axe and branch, but it makes him look cool. Other objects to note in the image are the old fashioned snow shoes, a typical woodsman hat, a vintage leather backpack, a mason jar of water, an axe, etc. I thought this was a funny perspective of how urban style is becoming more rural or how trends are going back in time. 

Lazar, Zohar. "Urban Woodsman." Society of Illustrators 54th Annual of American Illustration an-March 2012: 106. Editorial.