I thought this advertisement for 'Bounce' by Jason Raish was a very strong and memorable one. Though it is very busy with all the cats in the background, it helps pull the viewers into the center with how the bird and bounce box are isolated. The bird on the box definitely completes the concept of the design because it creates a comical thought for the viewer on how the bird is safe and protected by bounce dryer sheets. The message is also effective because it gives a concise and clear statement on how it repels fur without overwhelming the viewer with information. I am also a lover of cats so this advertisement definitely got me! Now the Bounce logo reminds me of this clever bird.
Raish, Jason. "Bounce Cats" Society of Illustrators 54th Annual of American Illustration an-March 2012: 218. Advertising.
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